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Advancing Your Business with Social Media Integration

16 September, 2019

Effectively leveraging social media within your business can be a complex endeavor. On the one hand, it plays a crucial role in marketing efforts, while on the other hand, it can become a significant drain on time and resources. Striking the right balance between popular platforms like Facebook and Instagram and lesser-known social-related tools is essential for evolving your business, enhancing communication, and boosting productivity among employees and clients. While this blog will not delve into exhaustive how-to guides for each platform, we will set you on the right path by introducing the appropriate technology.

Customer Service Enhancement

While nothing can replace human interaction, integrating social technology can greatly improve your customer service efforts. Start by utilizing simple tools such as the Facebook Messenger autoresponder. When someone messages your business on Facebook, an automatic response is triggered, acknowledging their message and setting expectations for further interaction. This allows you to maintain responsiveness without constantly monitoring the platform.

Taking it a step further, consider creating dedicated customer service profiles on Facebook and Twitter. These profiles should enable clear tracking of customer feedback and issues, allowing you to promptly respond on these social platforms. Many companies excel at providing efficient customer support through Twitter. Additionally, consider implementing a chat mechanism on your website. With a growing number of customers preferring online chat to phone calls, this feature can enhance efficiency. You can establish specific office hours for chat or outsource it to a third-party service to initiate and manage conversations.

By employing these techniques, your office manager and customer service team can efficiently address inquiries through social platforms while simultaneously working on other tasks, thereby enhancing overall efficiency.

Boosting Communication

Social platforms can also enhance communication between employees. For instance, Microsoft Office 365 offers Teams, a comprehensive suite of software for messaging, video conferencing, calls, and screen sharing. Instead of physically traveling to someone’s office or waiting for responses while juggling multiple tasks, employees can simply type a name and send a message to anyone in the company. This streamlined approach reduces response times and improves overall efficiency. When employees work remotely, they can effectively communicate with colleagues in the office using features like screen sharing and video, ensuring clear and productive conversations. Implementing a unified solution like this can also replace the need for separate video conferencing software, saving time, resources, and training efforts. Rely on your IT company’s expertise to guide you in implementing such software effectively.

Boosting Employee Morale

Integrating social media, social tools, and social platforms has been shown to boost employee morale. By allowing employees to streamline their tasks without the added stress of cumbersome collaboration methods like email or in-person visits, you foster a more efficient and content workforce. Trusting your employees to use these tools responsibly during work hours further demonstrates confidence in their abilities. Taking a short break to check social media or network with clients can have a surprisingly positive impact on workplace morale. Conduct thorough research to identify the best social tools and platforms that align with your business needs.

By effectively integrating social media and related technologies, your business can embrace the benefits of enhanced customer service, streamlined communication, and improved employee morale, ultimately propelling your company towards success.

16 September, 2019