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Embracing Touchless Business: Navigating a New Era

14 January, 2021

The global impact of the COVID-19 pandemic has left individuals and businesses facing unprecedented challenges. In this new era of touchless business, organizations must adapt to new systems and organizational methods to thrive in the changing landscape.

How do I even begin to mobilize my business in light of current restrictions?

Establishing a strong online presence should be the top priority for businesses that haven’t already done so. Rapidly transitioning to an efficient online storefront is crucial to attracting customers who have shifted to online shopping during the pandemic. If your business already has a website, consider implementing tech solutions such as shopping cart integration or transitioning from a traditional point-of-sale terminal to cater to increased online sales.

For businesses struggling with restricted capacity, touchless payment options can be a game-changer. Installing computer tablets as hubs for touchless payments has proven to be a convenient and successful solution. Leveraging consumer tech solutions like Apple Pay, Samsung Pay, and Google Wallet enables customers to safely and easily make digital payments in physical business locations.

How do I maintain effortless communication between coworkers and employees?

Maintaining effective communication among coworkers and employees is another key challenge in this touchless business environment. In-person meetings are not advisable, but there are alternative platforms that facilitate reliable virtual communication. Tools like MS Teams, Zoom, Skype, Google Hangouts, and Adobe Connect have streamlined virtual connections, making business meetings easier to schedule and attend. Establishing a dedicated online business network using platforms like Slack, Microsoft Teams/Office, or Google Hangouts further streamlines communication efforts. Providing remote employees with designated business computers ensures optimal online performance and reinforces accountability.

Now that I have a working website, how do I continue to make sales and service my clients?

Having a functional website is just the beginning when it comes to making sales and servicing clients during a pandemic. To attract a broader customer base, businesses should be prepared to assist less tech-savvy customers in transitioning to online interactions. Helping older clients navigate platforms like Zoom or hiring someone who can provide this assistance will bridge the gap and facilitate business growth.

Navigating sales in such a complex and evolving business landscape can be daunting, especially for small to medium-sized businesses. Establishing a dedicated customer service role with reliable tech solutions to promptly respond to emails, fulfill online orders, and address customer inquiries is crucial. Responsiveness and ease of online interaction are key factors in retaining and attracting customers, ensuring a competitive edge.

A Summary of How to Mobilize

In summary, mobilizing your business in the touchless era may present challenges, but it is far from impossible. Creating an easily accessible and efficient online platform, maintaining a strong online presence, and leveraging different IT solutions to facilitate communication are essential steps. By integrating these aspects into a comprehensive touchless business model, you can increase the chances of your business thriving in this new era.

If you have any questions about setting up online services or transitioning to remote work, please feel free to contact us at any time. We are here to support you in navigating this transformative period.

14 January, 2021